Using Coupons & Discount Codes to reduce your Supermarket Shop

What is Couponing?

Couponing is a term used when a ticket or document is exchanged at a checkout point at shops, supermarkets, outlets and in some cases online (there may be a code on the coupon to redeem online). The coupon you present can be exchanged for a financial discount or rebate when purchasing the item listed on the coupon. In most cases, there are almost always T’s & C’s to adhere to when using coupons so please ensure that you read them carefully to avoid any disappointment or embarrassment at the checkout.

Where can I find coupons?

There are a wide variety of places to find coupons however it is probably in your best interest to invest in a printer as the best ones are usually printable. For the printable coupons, you will be prompted to download a ‘coupon printer’ add-on/programme which is perfectly normal and takes just a few seconds. You will not be able to print your coupons without that download.

For online and printable coupons I would first start with a simple google search. I often search for “print coupon”, “download coupon” or any other keywords that would suggest a website where there might be a coupon.

Depending on the time I have available I would usually then search through my favourite brands Facebook page. This will sometimes show you if they have any offers, coupons or even competitions.

Then I hit my favourite dedicated coupon sites (Click on the website name to be taken directly to the site) These are:



Caring Everyday

Other useful websites for discount codes are Vouchercloud and Voucher codes

Vouchercloud is brilliant as an app on your phone as it will alert you to an offer whenever it registers that you are near an outlet that has an offer on, this includes restaurants and bars also.

Writing to manufacturers has also been known to be a success. It’s not something I have personally done yet due to lack of time but I will be doing this is 2018. Simply make a list of your favourite brands and drop them an email. Some people have gone with the subtle approach by simply expressing your gratitude to the company and ‘hoping’ they get sent coupons in return, others have suggested the more direct approach and asking directly for coupons so that they can try the full range etc. The worst they can say is no and from what I know, that doesn’t happen very often. Brands can very easily be contacted via social media especially Facebook but if you visit the company website directly you will often find a direct Email address. I prefer to write directly to a company using pen and paper but will only do this if a company has a Freepost address. There is no point me forking out for a stamp for the sake of a coupon!

Magazines & Leaflets In particular in-store magazines such as Tesco, Sainsbury, Boots usually all have coupons in their store magazines. I usually pick these up before I start my shop and have a quick look through.

What type of coupons are available?

There are so many different types of coupons available this list is never ending but here are a few pointers to help you on your way:

  •  –  Printable coupons: You can normally find these at Supersavvyme and Caring every day. Most of the coupons printed from these sites are ‘safe’ coupons which mean they have a unique code on them which stops them from being copied.
  •  –  Free Sample Coupons – You will often get coupons whenever you get or order free samples.
  •  –  Newspaper – Always check local and National Newspapers.
  •  –  Manufacturer Coupons – You could always write to manufacturers direct, I wouldn’t advise sending a complaint letter (unless you genuinely have a complaint) It’s nice for companies to see letters of praise or advising them how much you like a certain product. You can state that you are keen to try other products within their range and ask of they would be kind enough to send you any coupons that you could use, you could write or Email.

 Search for companies contact details by looking them up on Google